Marketing allows the opportunity to examine that process alongside the intricacies of design, promotion, and branding.Ĭonsumers make purchases based on how products and services are packaged.
Perceptions of truth largely dictate the decision-making process for many consumers. Marketing teaches that customer/employee/stakeholder/patient insight is a large factor in determining success. Similarly, the ability to understand the wants and needs of different groups of people is useful in any job. And that means companies must be closely attuned to their customer base if they want their brand to grow. They drive brand equity through their various perceptions and journeys. So, why study marketing? Get to Know the CustomerĮven with the most robust business plans, it’s the customers who make the rules. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses. On a broader scale, marketing skills transcend the business world and are used in many careers. It also utilizes various data to make smart and insightful business decisions. It explores customer perceptions and journeys as primary sources of profit.
#WHY IS BUSINESS A GOOD MAJOR TO STUDY PROFESSIONAL#
As a professional discipline, marketing is a vital function of any business’ operation. More accurately, it describes a collection of skills that are useful in any career. Marketing is more than a concentration within a business major.